Ultimate Ears, a popular brand of Logitech recently announced their partnership with the Infiniti Red Bull Formula One racing team. They’ll be powering the music for the teams trackside hospitality. What does this mean for the UE Boom? It’s had an F1 themed makeover and, if you can believe it, looks even better than the original!
The Limited Edition Red Bull UE Boom has been designed to resemble the navy blue paintwork of Red Bull’s F1 racing car. One new feature of the Red Bull UE Boom is that when users turn the speaker on or off, they’re greeted with a hum of an old Formula 1 car engine!
If you like the sound of this new limited edition model, cool your engines (pun definitely intended) – the Limited Edition Red Bull UE Boom isn’t available to you and I.
To get your hands on one, you have to either be a member of the team (both Sebastian Vettel and Daniel Ricciardo have one) or you have to be personally invited to the Red Bull Hospitality Suite at an F1 event. The UE Boom is the main gift in a goody bag that guests are given. It shows how highly Red Bull think of Ultimate Ears and the UE Boom whilst making the speaker that little bit more exclusive!