BT have launched an interesting Christmas campaign that will use both Twitter and Vine. Whenever I use Twitter, I always ask myself “would I post this on a billboard?” and if the answer is no, then I won’t post the tweet. BT have taken a similar idea and put it on a massive scale – if you tweet @BT_UK with the hashtag #TweetsOnTheTower between the 19th and 21st December, your tweet might be selected for something very special.
What is that something special? Oh, you’ll only get your message displayed on the BT Tower in front of millions of Londoners. No biggie, eh? What makes it even better is if your tweet is chosen, BT will send you a vine of your message on the tower to show all your friends!
There will be a total of 12 tweets on rotation every 2 hours between 16:00 and 22:00 on Thursday, Friday & Saturday night meaning that over 100 tweets will be displayed during the 3 day period.
In terms of the messages you can use – it can be almost anything (within reason of course!). Happy christmas messages? A joke? A wedding proposal? Who knows! Just make sure that your tweet is between 70 & 100 characters long or it may not be used. Give it a go, keep your fingers crossed and don’t forget to use the hashtag & tweet @BT_UK so they see it!